Episode 166

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Published on:

22nd Sep 2019

166: Why You Should Put Your Podcast on YouTube - Podcast Marketing Series Pt 3

You grow your podcast audience by going where your audience is hanging out.

YouTube is the second largest search engine the third most visited site after Google and Facebook.

Not everyone knows how to listen to a podcast yet, but almost everyone knows how to go to YouTube to find a video that answers a question.

Google owns YouTube, so you can apply some of the same principles of Google SEO to YouTube SEO. Listen to the previous episode in this series for SEO optimization tips.

YouTube Video Optimization Tips

Use descriptive titles
Create Playlists
Add End Cards - tell the audience what you want them to do next
Utilize the description space. Fully cover what you are talking about in the video
Put the YouTube video on your website

Recommended Resources

Connect with Jennifer Denney

https://elevatedmarketing.solutions/

https://twitter.com/elevatedmrktng

https://www.linkedin.com/in/jenniferdenney/

Learn More about Podcasting and Connect with Jen Edds

Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.

https://BrassyBroadcastingCo.as.me/?appointmentType=7983305

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

The Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

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Podcast Tutorials

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About the Podcast

The Brassy Broadcast with Jen Edds

The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

The more we use them, the higher the risk we run of losing the very thing that makes our content ours - our unique perspective, our authentic voice, our human experience, and our heartbreak. AI can suck the heart and soul right out of our work.

I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

I’ll be interviewing business owners and content creators to learn how they are getting the most out of AI without sucking the soul out of their work. We'll learn about the pitfalls and perks of AI use in our business and creative endeavors.

About your host

Jen Edds