189: Starting a Podcast for Your Business in 2025

Starting a podcast for your business this year?

A big frustration for small business owners after they start a podcast is that they aren’t seeing “results.” The root is this frustration is caused by a lack of clarity. They didn’t take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business.

In this episode, I’m walking you through the process of using “The 5 Whys” to help you get clear on your podcasting “why.”

This is a valuable exercise whether you’re just starting your podcast or you’ve been podcasting for a while and you're ready for a refresh.

Get clarity before you do anything.

Chapters

(00:00) Don’t skip this crucial step in your podcast planning

(01:04) The importance of knowing your podcast purpose

(03:25) The 5 Whys Exercise

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