Episode 192

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Published on:

18th Jan 2025

192: How to Make Your Podcast Stand Out to Build Your Brand

 How do you make a podcast that stands out?  How do you position your podcast in the minds of your target listeners? 

Learn how to differentiate your podcast, make it stand out from all others in your niche, and position it as the go-to podcast for your ideal audience. As always, we will wrap it up with a challenge at the end to help you put what you've learned in this episode into action.

 

Chapters

(00:00) How Do You Make a Podcast That Stands Out? (01:22) The Difference Between Differentiation and Positioning (03:17) How Do You Position Your Podcast in the Mind of Your Listener? (05:00) How Does Your Show Answer These Questions? (09:55) Action Step to Make Your Podcast Stand Out

 

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About the Podcast

The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

The more we use them, the higher the risk we run of losing the very thing that makes our content ours - our unique perspective, our authentic voice, our human experience, and our heartbreak. AI can suck the heart and soul right out of our work.

I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

I’ll be interviewing business owners and content creators to learn how they are getting the most out of AI without sucking the soul out of their work. We'll learn about the pitfalls and perks of AI use in our business and creative endeavors.

About your host

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Jen Edds