Episode 196

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Published on:

13th Apr 2025

196: AI, Integrity, and Your Business: A BS Free Conversation with Maggie Patterson

What if using AI in your business isn’t just a tech decision—but a values decision? That’s the question I’ve been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity.

This is the first episode in a new series in which I’m exploring how solo and small professional services providers can use AI in our processes, workflows, and content creation without losing our voice or compromising our values. I’m bringing my questions and curiosity and talking with folks who’ve been deep in it.

Maggie Patterson, founder of BS Free Business and host of The Staying Solo podcast joins me for the first episode in this AI series. Maggie’s been digging into AI’s impact on solopreneurs—ethically, practically, and creatively. This conversation gets into the nuance, the costs (including some you may not have considered), and what it really looks like to experiment with AI while still showing up with creativity, honesty, and transparency.

Chapters

(00:00) Why I'm doing a series on AI

(03:05) How Maggie describes her current relationship with AI

(04:54) How big is your technology footprint?

(08:02) How AI has been baked into tools we have been using for years

(10:45) Where are we messing up with AI in our businesses

(14:48) How Maggie uses AI to help with podcast scripting

(22:25) Which AI tools has Maggie invested in for her business

(25:45) Ethics, Integrity, and Disclosure around using AI in your business

(30:30) How to avoid letting AI become a distraction

CONNECT WITH MAGGIE

Maggie's AI episode that was referenced in the episode: https://bsfreebusiness.com/boost-efficiency-with-ai/

Website: https://bsfreebusiness.com

Get Maggies Book: https://stayingsolobook.com

The Staying Solo Podcast: https://bsfreebusiness.com/podcast

Instagram: https://instagram.com/smallbusinessboss

CONNECT WITH JEN

Website: https://brassybroad.com

YouTube: @BrassyBroadJen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Instagram: https://instagram.com/brassybroadjen

TikTok: https://tiktok.com/@brassybroadjen

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About the Podcast

The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

The more we use them, the higher the risk we run of losing the very thing that makes our content ours - our unique perspective, our authentic voice, our human experience, and our heartbreak. AI can suck the heart and soul right out of our work.

I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

I’ll be interviewing business owners and content creators to learn how they are getting the most out of AI without sucking the soul out of their work. We'll learn about the pitfalls and perks of AI use in our business and creative endeavors.

About your host

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Jen Edds