200: How to Use AI Strategically for Branding and Copywriting with Erin Ollila
How can business owners use AI in copywriting, branding, and content creation and still maintain their voice and originality?
AI is shaking things up in podcasting and content creation in ways that both fascinate and freak me out. I know many of you, small business owners and creative service providers, feel the same. That’s why I brought Erin Ollila, a strategist, copywriter, and the host of the Talk Copy to Me podcast, on the show to talk about using AI effectively, where it fits in the copywriting process, and just as importantly, where it doesn’t.
Erin walks us through how she uses AI in an iterative process to help with brand guidelines, what to do when AI “just doesn’t sound like you,” and where the real value lies for copywriters, strategists, and business owners in the era of AI.
The big takeaway: Erin shares the prompt she uses to create a consistent template to have AI help you create content from your podcast episode.
Chapter Highlights
(00:00) How do we use AI in copywriting and still sound human?
(02:25) What business owners get wrong about using AI for copywriting and content
(05:25) How to train AI to help refine your brand guidelines
(06:44) Why using AI is always an iterative process—and why that matters
(08:36) How to stand out as a copywriter or strategist in the age of AI
(12:55) Why AI will never replace the human element in creative strategy
(16:54) How Erin uses AI to audit podcast content and find gaps
(27:59) Where AI actually helps in podcast production, and where to focus your energy
(32:47) How to keep your content authentic and avoid plagiarism with AI
AI tools and applications were used to help produce this episode. Here is a list of tools and apps and some of the ways AI was used.
Riverside.fm was used to record this episode. It will be used in the making of video promo clips for the episode.
Descript was used to edit this podcast. I used their AI for filler word removal. It always needs a bit of refinement to create smooth edits. Sometimes it’s a little aggressive and choppy, but it’s a good place to start.
I used Castmagic to help write these show notes based on the episode transcript. It’s one of my favorite AI tools. Then I rewrote parts of it to sound more like me. It was pretty close on the actual timestamps of the episode.
I’m also using Castmagic to help write the full blog post for my website based on the episode transcript and using the template prompt Erin shared in the episode. I will rewrite it to sound more like me.
Grammarly was used to make my writing better.
The episode artwork was created using ChatGPT.
** These show notes contain some affiliate links for products and services used in the creation of this podcast episode. To learn more about how I use these tools and services, visit brassybroad.com or my Brassybroad Jen YouTube channel for tutorials and reviews.
About Erin Ollila
Erin Ollila is a copywriter, strategist, and host of the Talk Copy to Me podcast. Erin guides savvy businesses and service providers away from confusion and comparison and toward being heard, seen, noticed, and known — well known.
Listen to the full AI Podcast Series
https://player.captivate.fm/collection/a213f649-3c0b-463a-986f-ea66a0642561
Or listen on Spotify
https://open.spotify.com/playlist/1AtvJneXpFrZYrdjUvwyCu?si=kFDxe5GpSnmMZ3KcQ219Pw
CONNECT WITH ERIN
CONNECT WITH JEN
Website: https://brassybroad.com
YouTube: @BrassyBroadJen
LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/
Instagram: https://instagram.com/brassybroadjen
