Episode 24

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Published on:

14th Apr 2015

24: Lisa Lombardo - Managing the Madness of a Rock'n'Roll Tour

Tour Manager, Lisa Lombardo, talks about realizing at an early age that music could be a business, negotiating her first record deal, and how she manages the challenges of life on the road for a touring band.

 

Lisa's Bio:

"Concentrate and ask again," if you peek at my social media, those few words describe me.  While it does not scream about my inner details, I consider it an open invitation for those wanting to ask questions.

 

Music shapes us, whether it is your true desire or your worst fear, and I am no different.  From a young age, I was jumping on my bed (sorry, Mom!) singing along to Michael Jackson, Madonna, and Billy Joel.  As I matured, so did my understanding that music, in some form, could be a career.  I launched an online newsletter, wrote for a teen-based web site, and networked with managers, agents, artists, and record labels before I even understood where it could lead. 

 

Over time, my relationships and interest in artist development and online marketing propelled me into the heart of the entertainment industry. Somehow, 15 years later, I am fortunate enough to work for some of my favorite bands and make a living.  When I am not tour managing, you can find me running social media and eCommerce campaigns, copyediting books and blogs, and snuggling my tuxedo cat.

 

The Dish:

 

  • How she created her own path to a career in the music industry as a teenager
  • Her journey from online publicist to tour manager
  • The challenges of doing laundry on the road
  • Managing “Day of Show” activities
  • The importance of managing expectations, including her own
  • Learning her Super Power on the job
  • Key lessons learned from one of her mentors
  • Why you must have patience to function in the music industry
  • The importance of networking and loyalty
  • Common misconceptions about life on the road
  • Tips for bands new to life on tour

 

Links & Resources:

Connect with Lisa on twitter

Failure Band Website

 

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About the Podcast

The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

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I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

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