Episode 31

full
Published on:

9th Jun 2015

31: Patrice Cokley - Shifting Gears, Starting a New Company, & Working with Creatives

A high energy conversation with Patrice Cokley, founder of The Bassline Group, on starting her company, shifting gears, and working with creatives.

 

The Dish:

  • Starting her own branding and marketing company
  • Basing your brand on who you are authentically
  • Networking to grow the business
  • Using Twitter to get a new client
  • Turning down business that isn’t a good fit
  • Creating long term client relationships
  • Losing her sister and learning “Life is too short to settle.”
  • Discovering mentorship in books
  • Tuning out the “play it safe” voices to seize opportunity    

 

Links & Resources:

Instinct by T.D. Jakes

Secrets of the Millionaire Mind by T. Harv Eker

A New Earth by Eckhart Tolle

 

Connect with Patrice:

www.thebasslinegroup.com

www.facebook.com/thebasslinegrp

www.twitter.com/thebasslinegrp

www.instagram.com/thebrasslinegrp

 

Join the conversation & spread the word:

If you found a nugget or two of value, or just enjoyed the conversation, drop by iTunes to leave a rating, review, and subscribe.

 

Connect on twitter

The Brassy Broad on Facebook

@brassybroadjen on Instagram

 

Subscribe to The Brassy Broadcast

   Click here to subscribe via iTunes

·      Click here to subscribe via Stitcher

·      Click here to subscribe via RSS

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Brassy Broadcast with Jen Edds

About the Podcast

The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

The more we use them, the higher the risk we run of losing the very thing that makes our content ours - our unique perspective, our authentic voice, our human experience, and our heartbreak. AI can suck the heart and soul right out of our work.

I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

I’ll be interviewing business owners and content creators to learn how they are getting the most out of AI without sucking the soul out of their work. We'll learn about the pitfalls and perks of AI use in our business and creative endeavors.

About your host

Profile picture for Jen Edds

Jen Edds