31: Patrice Cokley - Shifting Gears, Starting a New Company, & Working with Creatives
A high energy conversation with Patrice Cokley, founder of The Bassline Group, on starting her company, shifting gears, and working with creatives.
The Dish:
- Starting her own branding and marketing company
- Basing your brand on who you are authentically
- Networking to grow the business
- Using Twitter to get a new client
- Turning down business that isn’t a good fit
- Creating long term client relationships
- Losing her sister and learning “Life is too short to settle.”
- Discovering mentorship in books
- Tuning out the “play it safe” voices to seize opportunity
Links & Resources:
Secrets of the Millionaire Mind by T. Harv Eker
Connect with Patrice:
www.facebook.com/thebasslinegrp
www.twitter.com/thebasslinegrp
www.instagram.com/thebrasslinegrp
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