73: Leveraging Language, Networks, and Content with Jenn Lisak
Jenn Lisak, Founder of Sapphire Strategy, joins me for a conversation around leveraging language, networks, and content to grow your business.
The Power of Language
- Being intentional about the language you use to attract clients
- Avoiding apologetic language to justify your pricing
- Using numbers and data to support your proposals
- Creating conversion paths on your website
Creating the Right Content for Your Audience
- Marketing trends come and go
- Know your audience
- 65% of people are visual learners
- 30% are audio learners
- 5% are kinesthetic learners
- Your website creates people's perception of your business
Creating a Solid Network
- The importance of building your referral networks
- Getting involved with NAWBO and Pass the Torch for Women
- Asking for advice from experienced members of your network
- Mentoring and paying it forward
Links and Resources
