Episode 79

full
Published on:

16th Jun 2017

79: Strategies for Growing Your Audience with Sherry Lynn Lee from 23rd Hour

Sherry-Lynn Lee is a singer-songwriter and multi-instrumentalist from the jazz-pop duo 23rd Hour. We talk about creating an identity, growing an audience on social media, as well as in your own back yard, creating strategic partnerships, and leveraging your success to build momentum. 

 

 

Creating community

  • Experimenting to figure out what creates engagement
  • Creating a twitter strategy for promotion around popular hashtags
  • Pairing a wine with a song for #winewednesday
  • Repurposing video to multiple social sites
  • Knowing where your audience is hanging out on social media
  • Tailoring your content to your audience
  • Consistently showing up on social media

 

 

Creating Strategic Partnerships

  • Partnering with a music education foundation to promote their CD release party
  • Finding an organization that is in line with your values
  • Creating strategic partnerships with organizations in your local community to help grow your audience
  • Donating show proceeds to charity

 

 

iTunes Chart Success

  • Leveraging iTunes chart position to gain momentum to move higher up the chart
  • Creating a partnership with Hungry for Music
  • Converting album sales to instruments so fans could see how there impacting the charity
  • Rising to the Top 10 on the iTunes chart
  • Leveraging their success for additional exposure and promotion
  • The power of promoting something people already care about

 

 

Why has success as a musician been historically defined as not having a day job? Why must we choose?

 

  • Being a full time musician doesn’t work for everyone
  • Some people have multiple passions. Why do we have to pick just one?
  • Having a day job helps her finance Sherry-Lynn’s music projects
  • Creating software also fills her creative needs
  • Balancing two careers

 

 

Creating an Experience for Everyone

 

  • Transporting listeners to another time and place
  • Playing to a listening audience
  • Making color coded set-lists for the band
  • Making it easy for the venue to help you have a successful performance

 

Links and Resources Mentioned

 

https://www.facebook.com/23rdHr

https://www.twitter.com/twentythirdhour

https://www.instagram.com/twentythirdhour

https://www.soundcloud.com/23rdHr

https://www.youtube.com/channel/UCgUjwMHideFEBo_hBqlu1Tg

https://medium.com/@twentythirdhour

 

Ariel Hyatt on Crowdfunding - Brassy Broadcasting Company

 

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Brassy Broadcast with Jen Edds

About the Podcast

The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

The more we use them, the higher the risk we run of losing the very thing that makes our content ours - our unique perspective, our authentic voice, our human experience, and our heartbreak. AI can suck the heart and soul right out of our work.

I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

I’ll be interviewing business owners and content creators to learn how they are getting the most out of AI without sucking the soul out of their work. We'll learn about the pitfalls and perks of AI use in our business and creative endeavors.

About your host

Profile picture for Jen Edds

Jen Edds