Episode 12

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Published on:

14th Jan 2015

12: Jennie DeVoe - Stop Apologizing When Charging for Your Art

This is Part 2 of my conversation with singer/songwriter Jennie DeVoe. Jennie has had songs licensed for TV shows and commercials, played to packed houses across the country, and voiced national ad campaigns.

She’s also an animal lover, business savvy broad, and an all around good gal. We continue our conversation on music licensing, how to stop giving your music away, and meeting musical heroes.

The Dish:

  •  Licensing existing catalog for commercials
  •        Saying “Yes” and then figuring it out
  •        How to stop apologizing for what you charge
  •        Exclusivity Fees
  •        Licensing negotiating strategies
  •        The importance of asking questions
  •        How struggle is part of us earning a great piece of art
  •        Being the Captain of your ship and providing direction
  •        Jennie’s experiences meeting the people she admires
  • Working with producer John Parish
  •        What it’s like working with Kenny Aronoff
  •      Playing Lilith Fair with Sarah McLachlan, The Dixie Chicks, Sheryl Crow, Liz Phair, and Debora Cox
  •      The beauty of being scared on stage
  •      Eyebrow Communication Skills

Links & Resources:

Here are the links to resources, tools, books, and music discussed on the show. Some of these are affiliate links and will take you straight to Amazon if you want to pick them up for yourself.

 

Jenniedevoe.com

 

Books

Bossypants – Tina Fey

Yes Please – Amy Poehler

So, Anyway… - John Cleese

Chronicles – Bob Dylan

 

Music

 

Mighty Rearranger – Robert Plant 

Crossing Muddy Waters – John Hiatt

 

Ways to Join the conversation & spread the word: 

If you found a nugget or two of value, or just enjoyed the conversation, drop by iTunes to leave a rating, review, and subscribe.

 

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About the Podcast

The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to these magic tools.

The more we use them, the higher the risk we run of losing the very thing that makes our content ours - our unique perspective, our authentic voice, our human experience, and our heartbreak. AI can suck the heart and soul right out of our work.

I’m on a mission to find that sweet spot where technology enhances rather than replaces our humanity, where we can save time on the mechanical aspects of content creation so we can invest more energy in the parts that truly require our creativity, experience, expertise, and perspective.

We are navigating this new world together, along with our guests.

I’ll be interviewing business owners and content creators to learn how they are getting the most out of AI without sucking the soul out of their work. We'll learn about the pitfalls and perks of AI use in our business and creative endeavors.

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Jen Edds